Compassion and the desire to connect with others is what drives Winnipeg’s Jenna Xec, owner and designer of Bright Soul Designs.

While on maternity leave, Jenna felt inspired to challenge herself creatively and decided to try her hand at designing polymer clay jewelry. She started by crafting earrings for friends and family and found such joy in the process she knew she had to keep creating.

The isolation of maternity leave, combined with the Covid-19 pandemic and sudden loss of her brother, all took a toll on her mental health and emotional well-being this past year. Her creative process has helped her find peace during a tumultuous year, and she has found ways to build community through various fundraisers supporting issues close to her heart, including mental health, addictions recovery, and women’s shelters.

Jenna’s genuine desire to connect with and improve the lives of those around her extend to her design philosophy, which is about more than the end product - it’s about the process. Working in her home studio, Jenna ensures each piece is crafted with love, compassion, and positive energy.  Once a design is complete, it is named for one of the many strong women Jenna surrounds herself with and is inspired by. By setting these intentions and choosing to remain mindful of her own energy throughout the process, Jenna hopes to cultivate an experience of empowerment for the future wearer.

My hope is that with each purchase, one is inspired by the story the jewelry represents. As each piece is created a story is told. As each piece is purchased, an individual's story is heard. As each piece is worn, a story is shared. This is the chain of love. Friends and family will be blessed knowing that a gift from I AM LOVE honours and restores women, and empowers them to be socially and economically independent.