love belongs to everyone

this is PRIDE

celebrate love with every colour

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Female-Founded SOCIAL ENTERPRISE

Opportunity Woven Into Every Piece

We believe in the power of community and the resilience within every woman’s story. That’s why 60% of our items are crafted by women navigating mental health challenges, substance use, disabilities, or who have experienced incarceration. The remaining 40% are locally designed and imported for assembly, all while ensuring living wages. Since 2021, we've proudly helped over 35 women re-enter the workforce, fostering meaningful change together.

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Ball chain necklace with square LOVE pendant in gold
Gold Square Pendant with Pride Colour Gemstones
celebrate with true colours

Every Colour Tells a Story

Our two-sided necklace is a celebration of love in every colour — vibrant rainbow colours on one side, and the word LOVE on the other as a reminder that love is something we carry, share, and stand for every day

$40

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Amy Tung from I AM LOVE Project at The Forks Maker Faire selling jewelry
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Talisman of Hope: Affirmation Necklaces from Manitoba

Where Jewelry Creates Jouneys

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more than jewelry - a movement

$100K RAISED SINCE 2018

Since 2018, we've been dedicated to hosting fundraisers for the causes close to our hearts. At the core of I AM LOVE is a commitment to spreading love and creating a world where everyone feels valued, seen, and cherished—no matter their age, color, or gender. So far, we've proudly supported over 30 charities and counting.

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land acknowledgement

I AM LOVE Project acknowledges that our work is conducted in Treaty One and Treaty Two territories, the original lands of the Anishinaabe, Cree, Oji-Cree, Dakota, Dene and the homeland of the Métis Nation. We are dedicated to moving forward in partnership with Indigenous communities in a spirit of respect, truth and reconciliation.